Agencies keep missing the Mobile boat
At 2012's SXSW, my first, I ran into some old colleagues from my time in the world of advertising. Naturally, after reminiscing, the conversation moved onto what everyone was working on. Mobile of course. I wanted to understand how agencies were making the transition from print, broadcasting, websites and banners to mobile and the intimate small screen which consumers carried with them everywhere. Sadly, two of my colleagues both carrying the hefty title of Chief