Sian Morson Archives - Sian A. Morson https://sianmorson.com/tag/sian-morson/ Change Agent Thu, 15 Feb 2024 18:52:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://sianmorson.com/wp-content/uploads/2024/03/cropped-Sian_Morson_png-32x32.png Sian Morson Archives - Sian A. Morson https://sianmorson.com/tag/sian-morson/ 32 32 Agencies keep missing the Mobile boat https://sianmorson.com/2012/09/27/agencies-keep-missing-the-mobile-boat-what-are-they-doing-wrong/ https://sianmorson.com/2012/09/27/agencies-keep-missing-the-mobile-boat-what-are-they-doing-wrong/#respond Thu, 27 Sep 2012 23:53:33 +0000 http://sianamoy.com/?p=602 At 2012’s SXSW, my first, I ran into some old colleagues from my time in the world of advertising. Naturally, after reminiscing, the conversation moved onto what everyone was  working on. Mobile of course. I wanted to understand how agencies were making the transition from print, broadcasting, websites and banners to mobile and the intimate small screen which consumers carried with them everywhere. Sadly, two of my colleagues both carrying the hefty title of Chief […]

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