Mobile Archives - Sian A. Morson

Understanding the App Development process

Sian — Sat, 09 Jul 2016 15:49:09 +0000

This post is borne from personal experience and my years of project management. I’ve seen many projects in my day. Most have been successful, but some haven’t been. As in business, it’s important that we learn from experiences that are less than positive, I’m writing this post to help those who might benefit. The decision to build an app is a big one. But often, it is entered into flippantly. As with any other business […]

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3 things you should do before building an app

Sian — Wed, 09 Mar 2016 15:41:46 +0000

In my field, we often get inquiries from entrepreneurs or business owners who are thinking of creating an app. Unfortunately, many of these people are woefully underprepared for the venture and often have little more than an idea. Creating an app is a big decision, and not one to be entered into lightly. With millions of apps now in both the Apple App Store and the Google Play store, your app’s chances of success if […]

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10 great books every entrepreneur should read

Sian — Mon, 13 Oct 2014 04:45:26 +0000

1. Zero To One – Thiel 2. The Mobile Mind Shift – Schadler & Bernoff 3. The War of Art – Pressfield 4. The Innovator’s Dilemma – Christensen 5. The Lean Startup – Eric Ries 6. Mastery – Green 7.Venture Deals – Brad Feld 8.The Hard Thing about Hard Things – Horowitz 9.The Startup of You – Reid Hoffman 10. Redesigning Leadership – John Maeda

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Mobile dominates Black Friday sales

Sian — Sun, 01 Dec 2013 16:49:14 +0000

Need more convincing that mobile is here to stay? Look no further than recent Black Friday stats*. With online traffic driving overall sales, mobile sales were a whopping 39% of ALL online traffic up 35% from last year. Mobile sales were also up to 22% an increase of almost 43% from last year. This is huge. But wait, there’s more. Smartphone and tablets lead the way driving online sales higher than before, too. Apple’s iPad […]

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Agencies keep missing the Mobile boat

Sian — Thu, 27 Sep 2012 23:53:33 +0000

At 2012’s SXSW, my first, I ran into some old colleagues from my time in the world of advertising. Naturally, after reminiscing, the conversation moved onto what everyone was working on. Mobile of course. I wanted to understand how agencies were making the transition from print, broadcasting, websites and banners to mobile and the intimate small screen which consumers carried with them everywhere. Sadly, two of my colleagues both carrying the hefty title of Chief […]

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