MarComm > Marcom
For as long as I can remember, Marcom has been used as a portmanteau of the words marketing and communications. It refers to the strategies that organizations use to promote their products or services and to communicate with their target audiences. Traditionally, Marcom has focused on mass media and one-way communication, with brands using advertising, public relations, and other forms of communication to reach an audience and create awareness. One-way communication, as the name suggests,
A New Framework for web3 Community Management
The importance of community building in web3 The emergence of web3 has brought about new opportunities for community management, but building and nurturing strong web3 communities requires a comprehensive strategy. With decentralized platforms and blockchain technology, communities can interact in a trustless and transparent way, allowing for more collaborative and innovative solutions. However, managing a web3 community requires a unique approach and framework to effectively educate, incentivize, engage, and retain members. The Framework This framework for community management
