Author: Sian Morson

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id neque nunc. Nulla mauris justo, fermentum non facilisis nec, tempor sed ex. Donec magna dolor, ullamcorper in dolor sed, pharetra convallis libero. Phasellus orci enim, aliquet malesuada placerat sit amet, luctus sed mi. Pellentesque ut tincidunt eros. Donec commodo molestie vestibulum. Morbi gravida porttitor felis, nec interdum quam ultricies eu. Proin at lorem sit amet mauris faucibus sodales. Sed congue enim vel consectetur congue. Vestibulum

For as long as I can remember, Marcom has been used as a portmanteau of the words marketing and communications.  It refers to the strategies that organizations use to promote their products or services and to communicate with their target audiences. Traditionally, Marcom has focused on mass media and one-way communication, with brands using advertising, public relations, and other forms of communication to reach an audience and create awareness. One-way communication, as the name suggests,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id neque nunc. Nulla mauris justo, fermentum non facilisis nec, tempor sed ex. Donec magna dolor, ullamcorper in dolor sed, pharetra convallis libero. Phasellus orci enim, aliquet malesuada placerat sit amet, luctus sed mi. Pellentesque ut tincidunt eros. Donec commodo molestie vestibulum. Morbi gravida porttitor felis, nec interdum quam ultricies eu. Proin at lorem sit amet mauris faucibus sodales. Sed congue enim vel consectetur congue. Vestibulum

Privacy Preference Center