MarComm > Marcom
For as long as I can remember, Marcom has been used as a portmanteau of the words marketing and communications. It refers to the strategies that organizations use to promote their products or services and to communicate with their target audiences. Traditionally, Marcom has focused on mass media and one-way communication, with brands using advertising, public relations, and other forms of communication to reach an audience and create awareness. One-way communication, as the name suggests,
