Agencies keep missing the Mobile boat
At 2012's SXSW, my first, I ran into some old colleagues from my time in the world of advertising. Naturally, after reminiscing, the conversation moved onto what everyone was working on. Mobile of course. I wanted to understand how agencies were making the transition from print, broadcasting, websites and banners to mobile and the intimate small screen which consumers carried with them everywhere. Sadly, two of my colleagues both carrying the hefty title of Chief
Facebook revamps mobile app
Facebook recently launched new apps for both the iPhone and the iPad and while most people are singing its praises for being faster than the previous versions, a look under the hood shows real enhancements and might have further reaching repuercussions in the mobile space and on an argument that's been raging for years now and shows no signs of slowing. Facebook's old app was built in HTML5. You know, the browser-based markup language that's supposed
